Cambridge Motorway Service Areas Cambridge, A14J24A

Retail / F&B Opportunities

Motorway Service Areas (MSAs) are critical safety infrastructure and provide an essential service for road users. They punctuate people’s journeys and are designed to help motorists and passengers take a break in a comfortable and relaxing environment.

Not only are MSAs crucial for the safety of road users, they also represent an excellent opportunity for brands, who are able to benefit from a consistently high flow of customers from a large geographical area. Extra has led the sector in bringing choice to consumers and delivering network-wide improvements to its estate, giving motorists somewhere appealing to stop, rest and refuel.

Cambridge MSA is located on the A14 at Junction 24A and is just 4 miles from Cambridge City Centre. It is accessible from both carriageways A14/ M11 route and the A1(M).

Cambridge MSA has a Shell fuel filling station and a 82 room Ramada hotel, with other retailers in the amenity building including McDonalds, M&S Simply Food, Costa, Chopstix and KFC. It also benefits from a large Lorry and Car park that caters for 132 HGVs and 491 cars respectively. There is a very well used and expanding electric car charging service for Extra’s customers.

The average vehicle count reflects 1.9 million in 2023, equating to 2.7 million passengers. Average dwell time is amongst the highest in the sector given the quality of the food & beverage offer and other amenities.