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Elms Field And Peach Place Wokingham, RG40 2AA

Image - Jan 2021

Peach Place follows the street-scape of the town centre and high street, creating a run of prominent shop fronts, with existing retailers including Oliver Bonas, Waterstones, Mountain Warehouse and Gail’s bakery.

The new piazza which has fast become the hub of Wokingham life connects the High Street with Rose Street through to the Waitrose at the Northern end of town. Occupiers of the piazza include leisure offers at Sit & Sip, The Leafy Elephant, Dabbawalla Indian Kitchen and Blue Orchid cafe.

Elms Field development opened in 2020 named after the existing the park it overlooks which has been enhanced and re landscaped. Situated in in the heart of Wokingham town centre, the new development provides 17 new commercial units as well as Premier Inn, Aldi Superstore and Everyman Cinema.

Other occupiers open and trading include Starbucks, Kaspas, Inspirations Hair Salon, Peacock House Interiors, This Little Piggy and The Vale Clinic.

  • Wokingham has an extremely affluent population, with affluent achievers and rising prosperity comprising 67% of the catchment.

  • Wokingham’s many advantages have not passed residential developers by & the town has a number of well considered developments planned & on-site, further increasing the primary catchment for the new retail, leisure & restaurant offer.

  • The town has £22.7m catering expenditure per annum, 21% above the UK average.

Wokingham is a market town and civil parish in Berkshire in South East England about 39 miles west of central London. It is about 7 miles east-southeast of Reading and 4 miles west of Bracknell. Wokingham has recently been voted the best place in the UK to raise a family, with a very affluent demographic and 169,000 core catchment population. The town is well connected and easily accessible to shoppers creating an extensive catchment area, with £1.8bn total catchment expenditure and an average household spend on retail of £13,000 per annum.

Elms Field has seamlessly integrated itself with the existing High Street and Peach Place development in Wokingham town centre, with a short walk between the two schemes and from existing high street retailers, eateries and leisure venues. Elms Field forms the key connecting route to the Council’s new multi-storey car park, Superbowl and new Carnival Place Leisure Centre which is being developed currently.

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This was last updated on 12/06/2024