Designed as a ‘Brand Playground’, Axiom will deliver a customer focused experience with a clear future-of-retail vision including spaces where brands can connect with their customers in new ways. Within the 106-acre estate, Axiom are making a huge investment in sport, leisure, events, adventure, digital and F&B concepts. Axiom will be a next-generation, experience-driven flagship destination, designed with the benefit of hindsight following seismic change in consumer and market behaviours in the UK and abroad. More than 50% of total floor space have now committed including a number of the UK’s leading retailers; Boots, H&M, H&M Home, JD Sports, Mango, River Island, M&S, New Look, Next, Watches of Switzerland and Primark. Opening in 2022.