648 King's Road, London SW6 648 King's Road, Greater London, SW6 2DU

648 King’s Road is the most prominent building in this part of the King’s Road especially when approached coming into London and is surrounded by lifestyle brands, vibrant cafes, comfortable pubs and trendy restaurants. The King’s Road came to prominence in the 1960’s known as a symbol of “the swinging 60’s” and has long been established for shopping, interiors and antiques. It is now flourishing as London’s Interior Design Hub, an integral part of the Chelsea Design Quarter, featuring numerous international and British designers. This part of the King’s Road is an essential shopping destination for those seeking the latest style and design. Many of the surrounding retailers such as Waterworks, George Smith, Christopher Wray, Drummonds, Deirdre Dyson to name a few are part of the Chelsea Design Quarter – see www.chelseadesignquarter.co.uk. More than a design area, this location is a thriving community, both creatively and commercially, for an exceptionally dynamic industry. There are over 150 interiors showrooms in the area that showcase many of the world’s most prestigious luxury brands.